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- Announcing Seed Oil Safe®
Announcing Seed Oil Safe®
A new standard for consumer packaged goods
What is Seed Oil Safe?
Seed Oil Safe is an effort to increase transparency in the grocery aisle, by adding a simple catch-all badge to brands going above and beyond in their ingredients sourcing and manufacturing practices.
Brands can head to seedoilscout.com/seedoilsafe to learn more.
Rather than pulling out your magnifying glass at the grocery store to sift through every ingredients label on the shelf, you can be sure when you see the Seed Oil Safe badge that the product is free from:
Seed Oils - Quality oils and fats from vetted suppliers
Soy
Artificial Sweeteners
Gums
Plant Lecithins
Natural Flavors
Dyes
Toxic Manufacturing Processes
Seed Oil Safe is a partnership between the trusted new-school brands bringing great food to consumers, without the ultraprocessed ingredients that have made your grocery store run an ordeal.
Our Partners
We’ve partnered with some of the most beloved new brands in the packaged food space, bringing you nutritious and minimally processed foods you feel good feeding to your entire family.
Our in-app marketplace will exclusively feature discounts to Seed Oil Safe brands. Our launch cohort includes the best new snacks, condiments, cooking fats and cosmetics
We’ll be sharing the full cohort this Thursday, Jan 9th on all of our channels.
Our Roadmap to Full Transparency
For our launch, we are playing it safe and partnering with trusted brands who base themselves around transparency and bringing you the best ingredients.
As we learn about their supply chains and challenges they face, we will build out a list of fully tested suppliers for oil and fats to ensure authenticity. This is in-flight and will be achieved in 2025.
We are also negotiating relationships with a consumer testing laboratory that will help our partners track other contaminants such as pesticide residues, phthalates, heavy metals, mycotoxins and microplastics, to ensure that anything donning the Seed Oil Safe badge can be fully trusted.
What’s Next:
Keep an eye out for our official launch partners announcement email this week, we’ll be celebrating the launch on instagram and in the app as well.
We have partners lined up in the cosmetics and cookware space with slightly different guidelines, we’ll be publishing those soon.
Please reply to this email with any feedback on the direction of the program, we’d love to hear from you.
If you own a brand and would like to be involved, fill this form and we’ll get back to you.