Literally eating garbage 🗑️

Why let discarded rice hulls (bran), excess cottonseeds and overly-subsidized soybeans/corn go to waste? Melt them down into slimy calories, certify them “heart healthy” and pump them into the food system with jacked up margins.

Seed oils are primarily made from unusable or excess plant matter, or in other words, garbage.

Any time you are being marketed “sustainability” your ears should perk up, as you are likely being sold literal trash.

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How corporate-industrial religions form

When there is a deca-billion dollar price tag on getting people to eat garbage, the system get creative.

Scientific funding comes from the government and corporations. Financially, it is in both parties best interest to drive the nation towards lower cost foods, and turn millions of pounds of garbage into billions of dollars in profit.

(We would have much less of this garbage if we got rid of corn and soy subsidies, but that is a topic for another newsletter)

Researchers are keenly aware of where their funding is coming from, and even if it does not cause outright data manipulation, it still strongly affects what gets published and what gets shelved.

Ultimately, the financial incentives shape public perception.

The most blatant example of this was the Minnesota Coronary experiment, baffling Dr. Peter Attia to this day:

When to support “sustainability”

Sustainably grown and harvested whole foods, like regenerative meat, and non-dredged scallops etc ARE actually good for the planet.

However, they likely cost more than conventional alternatives and have worse margins, so they lack the massive marketing budgets of processed food companies.

When you are being sold sustainability, question whether it’s:

• A cheaper form of regurgitated industrial garbage

• A more expensive form of a whole food or good

There’s no free lunch

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