Shop shamefully 🛒

Packaged food brands are moving towards cleaner ingredients and less processing, but unfortunately in many cases it is only happening on the front of the label and not the back (where the ingredients are)

Below are some of the most shamefully hypocritical mismatches of branding and ingredients that have been ticking us off lately.

We’d like to emphasize that all of these brands are KNOWINGLY deceiving customers by cutting corners, and deserve no pity or mercy.

Table of Contents

• Genio Pizza

• Papa Steve’s “No Junk” bars

• Nature’s Bakery Fig bar

• Just Tea

• One degree sprouted granola (Farmers we know)

• Carbone Spicy Vodka sauce

• Every kind of chili oil

• Wymans Wild Blueberries

• Vital farms eggs

Genio Pizza

The restauranteur behind NYC’s most respected pizza hot-spot (Una Pizza) launched a frozen pie that’s soaked in sunflower oil. What a sellout.

Papa Steve’s “No Junk” bars

The low-effort label and “no-junk” name lulls shoppers into a false sense of security, these bars still contain seed oils and natural flavors.

Nature’s Bakery Fig bar

This level of farmwashing on such an unholy mess of processed crap should be illegal, and in many countries it is.

Just Tea

“Just Tea” means literally tea and water, “natural flavors” taste terrible, we have no clue why brands add them.

One degree sprouted granola (Farmers we know)

I eat the plain grains from One Degree Organics, but their overpriced granola’s often contain sunflower oil, a sin beyond forgiveness.

Carbone Spicy Vodka sauce

There’s some seed oils hiding in the chili oil, but maybe it’s really the chili oil that’s the problem

Every kind of chili oil

Shoutout to Everiday foods for making the only EVOO chili oil I’ve ever seen. Brands like “Fly By Jing” take the cheapest garbage ingredient on the planet and a few cents worth of chili crisps, put a fun label on it and charge >$10 per jar. Make your own at home it’s not rocket science.

Wymans Wild Blueberries

“Wild blueberry” is a species of blueberry that is farmed. These are not foraged for in the Swedish countryside by young girls wearing flower crowns. If they are not organic they are still sprayed with pesticides. Wyman’s was nearly sued for this.

Vital farms eggs

No matter how much bling is on your vital farms egg box (Regenerative, heirloom, organic, pasture raised etc) ALL of their eggs are still primarily raised on soy, meaning their PUFA content is through the roof.

Angel Acres lab tested their own eggs against popular pasture raised brands, explainer here